SSC savings consciousness and environmental awareness
Student Savers Club (SSC) is a deposit product especially designed for students with the aim of promoting savings discipline among Filipino children. Several activities and regular granting of incentives and other giveaways are a treat for SSC active depositors.
The first of its kind, SSC held separate parties at seven (7) different CBI branches in Surigao del Sur and Surigao del Norte provinces. Within the last quarter of 2011 and first quarter of 2012, a total of almost 800 SSC depositors with their parents attended the get-together hosted by CBI Branches: Cantilan, Madrid, Tandag, San Miguel, Claver, Socorro and Alegria.
A group comprised of the Marketing team and the host branch introduced games both for children and adults; raffle for club members present during the activity and presentations/discussions which taught kids in an entertaining way the value of saving money.
Such undertaking was developed to create and reinforce banking awareness among children and encourage proper savings practice from an early age. The motivation was also shared with the escorting parents who have the biggest influence on their kids and in the best position to guide them.
Cantilan Bank also introduced to the SSC savers the bank’s social project, Banking on Waste (BOW). Only few rural banks concern themselves with the environment much less with recycling wastes like plastics, metals, electronics, etc. This environmental commitment was also introduced to children as a simple way to earn and save money aside from teaching them at an early age the impact it creates in preserving a healthy surrounding.
“We teach them to save; give them tips on how to set aside a small portion of their allowance. We also encourage them that saving is easy, attainable and fun! Conventions, parties and summer classes are a few ways to excite our children to continue saving! Also, we make them realize that it only takes a little creativity to earn money, like selling bits of recyclable scraps from home. Money that they earn from BOW directly goes to their savings account,” said Marketing Head Grace Lim.
The CBI SSC team is again set to start summer classes 2012 on visual and performing arts and sports clinics on badminton, lawn tennis.