ABS-CBN's Sports and Aciton Agri-business
show features Cantilan Bank
Cantilan Bank had an extensive exposure on Philippine television as it was featured in the Agri-business show of ABS-CBN’s Sports and Action Channel on May 25, 2014, Sunday 8:30-9:00am.
It was the first time that CBI was featured on TV where thousands of viewers from all over the country got to know more about what the bank can offer to its community.
The 30-minute show featured the imperative role of CBI’s micro-finance services in uplifting the lives of its micro-entrepreneur clients with its Value Chain Loan product. Value Chain engages with organizations composed of farmers who want to borrow money for their crop production. This loan product allows farmers to borrow a certain amount of money without worrying about the weekly/monthly mode of payment because it is a production-based product which means that the borrower would only pay his obligation after harvest.
The Financial Literacy efforts conducted by CBI in different communities were also presented. The show featured the financial inclusion programs of the bank that serve as a solution in eliminating the financial illiteracy of some individuals in the countryside.
CBI’s exposure on the said Agri-business show served as a gateway to gain a greater market and more knowledgeable clients.
The videos may be viewed in Cantilan Bank’s website www.cantilanbank.com and through its facebook page facebook.com/cantilanbank.
It was the first time that CBI was featured on TV where thousands of viewers from all over the country got to know more about what the bank can offer to its community.
The 30-minute show featured the imperative role of CBI’s micro-finance services in uplifting the lives of its micro-entrepreneur clients with its Value Chain Loan product. Value Chain engages with organizations composed of farmers who want to borrow money for their crop production. This loan product allows farmers to borrow a certain amount of money without worrying about the weekly/monthly mode of payment because it is a production-based product which means that the borrower would only pay his obligation after harvest.
The Financial Literacy efforts conducted by CBI in different communities were also presented. The show featured the financial inclusion programs of the bank that serve as a solution in eliminating the financial illiteracy of some individuals in the countryside.
CBI’s exposure on the said Agri-business show served as a gateway to gain a greater market and more knowledgeable clients.
The videos may be viewed in Cantilan Bank’s website www.cantilanbank.com and through its facebook page facebook.com/cantilanbank.