CBI's Branch Marketing Assistants attend Basic Sales and Marketing Workshop
Ms. Gemma M. Butawan, Training and Development head gives an overview of the workshop to the Branch Marketing Assistants (BMA’s).
Cantilan Bank’s Marketing Department in collaboration with the Training and Development Department held a workshop on Basic Sales, Marketing, and Events Organizing for Branch Marketing Assistants (BMAs) on April 4, 2014 at CBI/HLC Training Center.
The whole day workshop aimed to give BMAs a better understanding about the fundamentals of Marketing. It was also intended to familiarize them with the simple and basic skills in marketing and selling.
The first speaker was Ms. Grace Naumi A. Lim, the head of the Marketing Department, who spoke on the finer points of Marketing and how it differentiates from Selling which gave additional ideas for all the participants. She grouped the participants and tasked them to give presentations on how to market any of CBI’s products.
Mr. Fidel Galela, Remittance and other Bank services head, gave a Moneycard presentation to re-orient the BMAs. He presented the basic features of the ATM/debit card and gave tips on how to effectively market it. The last speaker was Mr. Amachel Plaza who spoke on the characteristics of Small-Medium Enterprise Risk-Based Lending (SME RBL), a loan product of the bank.
Branch Marketing Assistants learned how to market CBI products and services in a very effective and friendly manner.
Cantilan Bank Corporate Headquarters Orozco St., Brgy. Magosilom, Cantilan Surigao del Sur 8317 42 branches and offices operating in the Caraga Region, Misamis Oriental, Compostela Valley, Davao del Norte, Davao Oriental and Southern Leyte
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